We as a group wanted to operate a profitable, sustainable business based on the needs of our customers. It is the Group’s goal to do what we do best – in a responsible way. Taking responsibility for the social and environmental effects of our business is an investment in the future of our customers, employees and local communities. We wish to use our knowledge to improve our customers’ financial skills and economic growth. We also wish to develop and support initiatives to raise the general level of knowledge both nationally and locally in our markets.


To have a long-term and mutually rewarding relationship with each individual customer. Whatever the setting, our customers must be treated professionally and with respect for their individual needs – irrespective of age, gender, nationality or status. We have made it a key objective to ensure that our products and quality advisory services are easily accessible to our corporate customers, while also providing competitive and efficient telephone and online services.​​​​​​