Common SEO Errors You Shouldn’t Make

Have you tried any and everything to get the search engines to give your site a higher ranking? Why aren’t you getting ranked higher, then? Lots of people who have new websites try to get their sites to rank higher but they don’t use the rules they know in the backs of their minds. The rules search engines set for their ranking requirements are always being changing and the means of optimizing websites are changing as well. If your main goal is to remain in the lead of everyone you’re competing with and you wish to get on the front page of Google, then you had better not make the following mistakes. If you do this, you will achieve much more and it won’t matter how much money you put into it.

Keyword Research

SEO takes time to work but once it does it is almost self sustaining. If you are patient then you have found an excellent method to work with. You will be rewarded with long term traffic. Are you ready to hit the first page for keywords that get thousands of searches per month? You must be committed to the basics, which many people choose to ignore; link building, adding unique content to your site on a regular basis, and doing onsite SEO.

Keyword research is an integral step in any type of search engine marketing. If you don’t research your keywords well enough and don’t have a strong keyword list, it spoils your optimization efforts. You can’t sell anything to visitors who aren’t even interested in what you have to offer. If you base your web pages on phrases that people aren’t searching for then your site will never be found by anyone. With the right keywords you are off to a running start; with the wrong keywords you might as well start over because you won’t win the race. All you need to do is find keywords that are being searched for and give preference to ones with less competition. Keyword research isn’t hard but can be time-consuming, however; it is necessary.

Relevant Content

In order for your web pages to rank high you must start formatting your content in a certain way. Design is important but for SEO purposes, having relevant content that is formatted a certain way and matches the searchers query carries more weight. The content on your site plays a big role in your site’s ranking. Try to add at least 300 to 400 words of content on the pages of your site with 3% – 5% of keyword density. To get even better ranking you should include your keyword in the title of each post. The search engines frown upon too many keywords appearing in your content and will decrease your ranking. In conclusion, successful SEO is a combination of multiple elements. Blackhat tactics can be very tempting, with their promise of instant results and improved rankings almost immediately, but you also risk getting your site banned with these unethical methods. Work with the more reliable Whitehat methods that can still offer the same results, but will last for the long term and continue bringing in targeted traffic for years to come.